iPhones have a super useful feature called Photographic Styles. This feature lets you customize the tone and warmth of the photo even before you press the shutter button.
With Photographic Style, you can permanently change the look of all the photos you take with the Camera app without using filters.
Unlike regular filters, the Photographic styles are applied during capture. They intelligently adjust different parts of the image while keeping skin tones preserved.
Most recent iPhone models support the Photographic Styles feature, including the latest iPhone 17 lineup
You can change Photographic Styles on your iPhone using two methods. We have shared the steps for both methods below.
Using the Camera app
- Launch the Camera app and tap on the menu button in the top right corner.
- Next, tap on the Styles option.
- Now swipe right to switch between different styles.
You can also drag the tone slider and adjust the warmth slider to adjust the style according to your liking.
Using the Settings app
You can also change Photographic Style on your iPhone using the Settings app. Here’s how.
- Launch Settings and go to the Camera option.
- Tap on Photographic Styles from the next page.
- Choose the style you like and customize it by tapping on the customize button.
Here are the Photographic Styles options that you typically get on an iPhone.
- Standard: The default iPhone camera look has a balanced and true-to-life look.
- Amber: It accentuates amber undertones.
- Gold: It accentuates gold undertones.
- Rose Gold: Accentuates rose gold undertones.
- Bright: It brightens skin tones and applies a pop of vibrant color across the photo.
- Neutral: It neutralizes warm undertones.
- Cool Rose: It accentuates cool rose undertones.
That’s it, this is how you can change Photographic Styles on your iPhone 17 and change the way your photos look right when you capture them.
A great thing about Photographic Styles is that you can preview the picture with these styles directly in the Camera app and adjust tone and color before hitting the shutter button.


