Smartphone users love to manage their finances conveniently. In the last quarter of 2022, mobile banking apps were downloaded as many as 34.6 million times according to Statista. Check out what features of mobile banking apps are the most appreciated by users.
Why do people like using mobile banking?
In recent years, the development of mobile applications has revolutionized the approach to the use of banking services. The pandemic has also had an undeniable impact on changing existing habits, forcing banking services to be provided in other forms than the traditional visit to a branch. It has caused banks to focus on mobile banking app development to improve the experience of current customers and attract new ones.
Bank customers, especially younger ones, appreciate when their bank offers well-developed and intuitive mobile banking. A smartphone app allows them to access their finances at any time with a few touches of the screen. Quick money transfer options streamline online shopping or settling a shared restaurant bill.
Using mobile banking is also a very secure way to manage finances at a time when most smartphones have fingerprint sensors or facial recognition. Transaction notifications allow them to identify if someone unauthorized has made a suspicious transaction.
How important is the customization of a banking app?
More and more banks understand that only having a mobile app is no longer enough to convince new customers. Users are increasingly demanding and expect options and services that perfectly fit their needs. To provide customers with the best possible experience when using a mobile banking app, it is worthwhile to allow multiple options for maximum personalization. It enables users to choose from settings that will allow them to use their favorite services comfortably, as well as hide options they don’t need at the moment.
Thanks to user activity data and habits, customer service can also be personalized. Tailored notifications encouraging users to open a new savings account, make a deposit, or take a loan increase the likelihood that the customer will decide to choose additional banking products. Highly personalized banking applications are available from Banking Solutions by Scalo.
Why collaborate with proven banking application development companies?
Designing and producing mobile banking software cannot be a blind route. Modern software houses specializing in producing software for the financial sector, thanks to their cooperation with various companies, know the pains of this industry and know how an ideal mobile banking application should be designed and operated. Based on their extensive experience, they can advise on the features desired by users and advise against those that will not be popular and will reduce the application’s performance.
An experienced software development company such as Scalosoft has collaborations with major players in the financial market, and the applications it develops are well-liked by users. Consultation with a company that boasts extensive experience and is familiar with trends in banking software development will result in receiving an application that enables customers to manage their finances comfortably and securely.
If you want to ease your customers’ access to your banking services, you must create or upgrade a mobile banking application. Working with a software house specialized in financial software will help you achieve your business goals.